Dubai Muscle Show & Active Show

The Dubai Muscle Show & Active Show will celebrate its milestone 10th anniversary in 2026. The region’s premier fitness, body building, and wellness expo is an unmissable event for enthusiasts, athletes and industry leaders. 

Over three exhilarating days, the 45,000+ attendees expected to participate will gain access to jaw-dropping competitions, live workouts, global brand showcases and expert-led workshops and discussion panels. The event is also known for drawing professional athletes offering meet-and-greets and educational seminars on training, nutrition and mindset. 

Fitness enthusiasts of all ages and levels will enjoy exploring the 450+ exhibitors showcasing the latest supplements, technology, apparel and gym gear to support their wellness goals. For industry sectors, the show will also feature plenty of unmissable opportunities for B2B networking with retailers, distributors, gyms and more.